NMGBrand · Downloads
← Brand Guidelines
For Humans & AI Agents

Brand Assets — Download.

Every NMG logo, in every variant. Pick the one whose background matches yours, then click. The files below are the original brand assets — no AI re-tracing, no approximations.

Brand sanctity rule — The official NMG wordmark exists only as PNG and JPG. Do not regenerate, recreate, or vectorize it. The only SVG that ships in this manifest is nmg-dot.svg, which is a pure geometric circle in #FF0000 and is safe to use anywhere a vector format is required.
For AI Agents

One file tells you everything: logos.json

Claude Cowork, Claude Code, Cursor, ChatGPT, or any other agent: fetch /logos.json, read the pairing_rule, pick the variant that matches your background, then download the original PNG by URL. Never put a dark logo on a dark header again.

Step 1 — Get the manifest

curl https://nmg-brand-guidelines.netlify.app/logos.json

Step 2 — Download the original PNG

curl -O https://nmg-brand-guidelines.netlify.app/logos/nmg.png
Download logos.jsonDownload design.mdView raw JSON
The pairing rule —nmg.png has a dark wordmark — use it on light backgrounds. nmg-dark.png (alias: nmg-on-dark.png) has a light wordmark — use it on dark backgrounds. The "-dark" suffix means "for dark backgrounds," not "the dark version."

NMG (Master Wordmark)

The primary wordmark. Use for the parent brand and any general-purpose surface where you don't need to distinguish a sub-brand.

For Light BackgroundsOriginalnmg. logo on light background — original PNG
nmg. · on-light
Pairs with #F8F7F4 · #FFFFFF · any light bg
For Dark BackgroundsOriginalnmg. logo on dark background — original PNG
nmg. · on-dark
Pairs with #1B1B1B · #242428 · any dark bg

NMG Technologies

Engineering / software arm. Use whenever the deliverable is for the tech sub-brand specifically (engineering proposals, dev docs, SaaS UI).

For Light BackgroundsOriginalnmg.tech on light — original PNG
nmg.tech · on-light
Pairs with #F8F7F4 · #FFFFFF
For Dark BackgroundsOriginalnmg.tech on dark — original PNG
nmg.tech · on-dark
Pairs with #1B1B1B · #242428

NMG Digital

SEO / performance-marketing arm. Use for client reports, proposals, dashboards, and case studies on the digital-marketing side.

For Light BackgroundsOriginalnmg.digital on light — original PNG
nmg.digital · on-light
Pairs with #F8F7F4 · #FFFFFF
For Dark BackgroundsOriginalnmg.digital on dark — original PNG
nmg.digital · on-dark
Pairs with #1B1B1B · #242428

The Bindu — Standalone Red Dot

For favicons, app icons, social avatars, and any context where the wordmark is too small. Always #FF0000. The only SVG in this manifest — pure geometry, no wordmark recreation.

On LightNMG bindu
nmg-dot · the bindu
Always #FF0000 · pure SVG · scales to any size
On DarkNMG bindu
nmg-dot · same on dark
Red is the only fill that works on any ground.

Spec Files

For agents that need the full brand DNA, not just the logos.

design.md
Google Stitch DESIGN.md spec — colors, typography, components, agent persona, deliverable templates. This is what every AI agent should ingest first.
logos.json
Machine-readable manifest of every original asset above with pairing rules. Fetch this to know which logo to download.